It’s been more than two years since three friends launched Prime Furniture Source back in 2006. At the time, our business model was strictly based on ranking highly on search engines. In other words: rank high on Google, sell lots of furniture. So the brand was not foremost on our mind when we named our website.
We always knew that a business model based on search engines was not sustainable. However, at the time, it was a means to an end.
A lot has changed since then. Not only has it become more difficult to rank highly in search engines through traditional methods, shoppers have become more discerning and have much higher expectations of the online shopping experience. As a result, we’ve undergone a rebranding. What does that mean exactly?
First of all, we’ve renamed ourselves nikkoSHOPS, something that is (hopefully) much easier for you to say. (See our About page to find out what inspired us.) And we expect that once you’ve bought from us, you’ll want to tell someone.
Second, we have completely redesigned out site. But that redesign is much more than just aesthetic, it’s from the ground up. We have rebuilt the very backend of the site to serve you better and to ensure that you find the products you need.
Third, we have opened our company doors to our users, so to speak. Shopping online takes a certain degree of trust and it’s difficult for an e-commerce website to develop that type of relationship. That is why we are building an e-commerce website around our people. Anyone who wants to find out more about us can simply take a look at our blogs, contact us on Facebook, or follow us on Twitter.
To those familiar with Prime Furniture Source, we thank you for taking the leap of faith and allowing us to prove to you that we’re deserving of your trust. And we assure you that although our brand may have undergone a refacing, you can still be certain that you will receive the highest level of service possible.
For those of you new to us, welcome.
Photo credit: Christian Sisson
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