Internet years are like dog years

by Nuno on February 9, 2009

DogIt’s an interesting time to work in marketing.  Every day there is something new to learn, some new technique to discover.  Miss a beat, and you risk making yourself obsolete.

By trade, I specialize in search engine marketing.  About four years ago, when I entered the field, search engine optimization was the marketing buzzphrase.  If you were good enough at it, you could get paid thousands of dollars for very little work.  I know because I did.

Below are the searches for “search engine optimization” (red line) from 2004-2008.  As you can see, interest in the subject has fallen year over year.

smovseo

But for every marketing buzzword that dies a slow death, there are a dozen more ready to take its place.  At the moment, that seems to be “social media marketing” (blue line).

As someone recently told me, internet years are like dog years.  Online display advertising is on its last legs, search engine optimization, in demand only four years ago, is now a commodity, and not far behind it’s display cousin.

It took roughly two decades for the internet to kill newspapers.  How long before new delivery mechanisms kill old models and leave all of those unwilling to adapt out in the rain?

Photo credit: renatotarga

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